Affiliates

Joel Lumumba

22 Aug 2025

3min Read

How to Do Hosting Keyword Research That Converts

In the world of affiliate marketing, keyword research isn’t just a technical task, it’s your blueprint for attracting the right visitors and converting them into paying customers. For Ghanaian affiliates promoting web hosting services like HOSTAFRICA, finding high-intent keywords is critical. The goal? Target searchers who are not just browsing, but ready to buy.

Whether you’re a blogger, digital marketer, or beginner affiliate, this guide walks you through hosting keyword research tailored to the Ghanaian market, with practical steps, tools, and examples to help boost your traffic and affiliate commissions.

What Is Keyword Intent and Why It Matters

Before diving into tools or tactics, it’s essential to understand keyword intent, the why behind a search.

There are three main types of keyword intent:

Informational: The searcher wants to learn something.
Example: “what is web hosting”
Navigational: They’re looking for a specific brand or website.
Example: “HOSTAFRICA login”
Transactional (High Intent): The user is ready to take action, buy, sign up, or compare products.
Example: “best web hosting for small business Ghana”

As an affiliate, your priority is to target high-intent keywords, they bring in users who are closer to making a purchase decision.

Tools You Can Use for Free and Paid Keyword Research

You don’t need a massive budget to find powerful keywords. Here are some affiliate SEO tools you can use today:

Free Tools

Google Keyword Planner-Great for checking search volume in Ghana.
Ubersuggest – Beginner-friendly, with keyword ideas and difficulty scores.
Google Search Autocomplete – Type in “web hosting Ghana…” and let Google finish the sentence.
Google Trends – Compare keyword popularity over time in specific regions.

Paid Tools (Optional)

Ahrefs – Powerful competitor keyword analysis.
SEMrush – Great for tracking keyword rankings and gaps.
Mangools (KWFinder) – Simpler UI with strong location-based data.

👉 Tip: Always set your location filter to Ghana to avoid wasting time on irrelevant global keywords.

How to Identify High-Intent Hosting Keywords

Use this 4-step method to zero in on keywords that actually convert:

1. Look for Commercial Modifiers

Words like: “best,” “top,” “buy,” “discount,” “cheap,” “compare,” “review”
Example: “cheap web hosting Ghana”

2. Add Location-Based Phrases

Ghanan users are more likely to click on local results.
Example: “WordPress hosting Cape Town” or “web hosting Johannesburg”

3. Spy on Competitors

Check what keywords other hosting affiliates or brands rank for using tools like Ahrefs or Ubersuggest.

4. Prioritise by Volume and Difficulty

Use tools to identify long-tail hosting keywords with mid-to-high monthly searches but low competition.
Example: “best cPanel hosting Ghana” might be better than just “web hosting”.

Building a Keyword List for Your Content Strategy

Once you’ve done your research, group your keywords into content themes or keyword clusters:

Cluster Types	Example Keywords	Content Ideas
Product Keywords	vps hosting Ghana, cPanel hosting GH	Product review blog, feature landing page
Comparison	HOSTAFRICA vs Afrihost, SiteGround alternatives GH	Detailed comparison post, review video
Question-Based	is HOSTAFRICA reliable, how fast is their VPS?	FAQ post, explainer content, YouTube short

Use these clusters to plan:

Blog articles
YouTube videos
Landing pages
Social media campaigns

How to Track Performance Over Time

SEO isn’t a one-time thing, you need to monitor your results. Thankfully, there are free tools for this:

Google Search Console:
- See what search queries people use to find you
- Track which hosting keywords you rank for
- Spot clicks vs impressions
Google Analytics:
- Track affiliate link conversions
- Understand user behaviour on blog pages

Refine your content based on:

Which keywords are rising
What pages are converting
Where your traffic is coming from (Country specific to be preferred)

Final Tips: Always Focus on Relevance and Searcher Intent

🚫 Don’t chase global keywords that have no local intent.

✅ A keyword like “best hosting for startups in Ghana” might get fewer searches, but they’re the right kind. That’s how you earn commissions.

💡 Think like your audience: What would you type in Google if you were ready to buy hosting?

And remember, quality beats quantity when it comes to traffic. A few well-targeted blog posts with the right keywords can outperform 100 low-intent articles.

Ready to Get Started?

If you’re serious about earning with affiliate SEO, keyword research is where it starts. Use this guide to build a strong keyword list focused on high-intent hosting keywords, especially for your Ghanan audience.

👉 Want to join a trusted affiliate program?
Check out HOSTAFRICA’s Affiliate Programme, earn commissions by promoting quality local hosting.